GRUNDIG - RESPECT FOOD

Online Film

At Jung von Matt, Grundig came to us to ask for a brand film for the launch of their Respect Food CSR initiative, which inspires people to reduce the wastage of food in their kitchens.

We decided to give food a voice and personify its story. Our online film narrated the visceral tale of food and highlighted the imbalance between how food is the very reason for our existence and how we take it for granted.

Our film earned over 10 million views, and Respect Food went on to be endorsed by Chef Massimo Buttura, one of the biggest culinary sensations of our times.